5 Top Benefits of Internet Marketing

Internet Marketing is a company’s greatest tool for increasing sales in this digital age that we live in. Almost every aspect of a person’s life is at some point connected to the Internet. This is very evident in the amount of social media interaction that is conducted each day.

More and more people are spending their lives online. That’s already a given fact. Therefore, it would be more prudent if companies were to focus their marketing initiatives online as well, since more and more of their customers are accessible there. However, there are still skeptics who insists that the traditional marketing methods are still the best.

Though this may be true. One cannot deny the greater benefits that Internet marketing offers to businesses as we usher in this digital age. Below are 5 great benefits of Internet Marketing:

5 Top Benefits of Internet Marketing

Transcend barriers – This this one of the most obvious advantages Internet marketing offers over the tradition method. With Internet marketing, your business would be able to reach markets that you’re not able to reach before. Just like how you’re able to talk to a person living in Russia with just a click of a button, the same thing applies to marketing your business. Internet Marketing is not bound by geographical limitations since everything is done online. You’ll be able to showcase your products to customers thousands of miles away with Internet marketing. If you want your business to grow, marketing it online is the best decision you’ll ever make.

Cheaper costs – The cost for marketing your business online is significantly cheaper compared to traditional means. Since everything is digital, launching a marketing campaign, designing a product pamphlets, disseminating it through various social media platforms is just a matter of pointing and clicking. In addition to that, the manpower needed and the cost involved to maintain that manpower is significantly lower. Through Internet marketing, companies can sell their wares directly to their customers. This eliminates the need for retail outlets to pay retail costs just to showcase and sell their product.

Ease of Data Gathering – To be able to effectively market your products to people, you must first identify which niche your business caters to. You must identify the type of customers that has a higher demand for your product. To do that, you must gather pertinent customer data and what better place to do that than the Internet. Online data gathering has never been so easy. With the advent of online data forms, data gathering not only takes a shorter amount of time, but also makes it easier to find people who are willing to answer your data gathering questionnaires.

A personalized sales experience – We’ve all been customers before. As customers we always want to feel that we’re the sole focus of the company as we transition to making that buying decision. We want them to treat us like we’re the most important customer in the world. In the physical world, we can probably address 2-3 customers at a time; not enough to make a significant impact in the overall sales experience of the customer. With Internet marketing, however, we can personalize a customer’s sales experience easily. Since every transaction is done through a web browser, we’re able to create certain programs or plug-ins that would recommend the best products to your customers. In addition to that, we can also show our customers similar products that might be of interest to them. Overall, this creates a sense of importance to the customer; that the company went out of their way to give them a fantastic sales experience.

Better customer interaction – Marketing your products and interacting with all your customers has never been this easy with Internet marketing. Because you’re able to reach your customers far and wide, you’ll be able to interact with them even after the sales process ends. The beauty of this whole thing is that you don’t even have to leave the comfort of your home or office. You can reach your customers 24/7. You can ask them how they’re enjoying their product, what other potential products they might need or maybe provide them some after sales support if their encountering any problems in using your product. This all comes down to making your customers feel that they’ve dealt with a real human being instead of some big corporate machine that’s only interested in their money.

So there you have it. These are the 5 Top Benefits of Internet Marketing. We hope that we’ve convinced you in taking the Internet marketing route to grow and expand your business.

Internet Marketing – Brand Vs Direct Response Advertising

Most businesses get advertising wrong. Online is no exception, as a matter of fact, in some sense it may be worse. Businesses both offline and online get brand vs. direct response advertising mixed up. Essentially, there’s no reason any business other than very large corporations needs to do brand advertising. Let’s talk more about this.

Everything about advertising has been thought of before. All this stuff you see on the Internet, free ebooks for the price of your email address, software you download and pay for a month later only after you’re sure you like it, tracking codes, A/B split testing, …all this stuff was invented before the 1920s!

Most of what we use in internet marketing is an application of the principals of the greats like Claude Hopkins, the advertising genius who thought of using coupons to track results of ads. (If you haven’t read Hopkins’ book The Science of Advertising then you’re in for a real treat!)

So, why is it that advertising is so misunderstood when applied to Internet marketing.

I can’t tell you how many times I get emails that say: “Help, I’ve got this great website, but no traffic and no sales! What do I do?”

Okay, in a nutshell, here’s the problem.

Let’s suppose you build a great looking website and put it on the Internet. Let’s also suppose you do some basic search engine optimization and, maybe, pay per click advertising so that you’re actually getting some decent traffic.

The question is what are you doing with the traffic? What do you expect your visitors to do?

Most websites ask their visitors to do too much thinking.

Suppose you search for plumbing tips. One of the search results intrigues you and you click through to the home page of a high-end fixture and plumbing supply company. There’s the usual About Us, Contact, Blog, Articles, Recent Jobs buttons on the navigation bar. What are you the visitor going to do? Probably you’re going to hit the back button and leave. If you stay on the site, you’ll bounce around some, then click out.

Really what could happen here? I believe most website owners with websites like this believe the quality of their website will convince visitors they are the ones to do business with.

I got news for you. There are a ton of great looking websites out there, all competing for your prospect’s attention. The best thing would be for the prospect to pick up the phone and call the company and talk to a real live sales person. That’s probably not going to happen, at least in 99 out of 100 visits.

What needs to happen is you need to take a page from the world of direct marketing and offer your visitor something free (but worthwhile!) in exchange for their email address. According to what you sell, you could offer your visitor a free trial of something.

Anything! to keep them and to get their email address!

Once you’ve got that, then you can start really marketing to them and building a relationship.

5 Reasons Why You Should Create a 2015 Marketing Plan Even If You Don’t Want One

No doubt with the new year quickly rolling around in just around the corner, your company is preparing to tighten up its business plans.

As much as you’re tempted to just stick with the same old business and marketing plan, with hopes that it will help to increase profits, it’s time to go back in the saddle and update your marketing strategy for 2015.

Here are a few ideas to help you…

1) Taking advantage of new technology will help you win the race.

We can all agree that technology is here to stay, with new web trends, mobile phones and tablets, marketing tactics should accommodate emerging tech.

To generate more profits in the upcoming year, figure out fresh ways to deliver content and your service through these new mediums.

Ask yourself, has your company delved into the mobile app development industry?

Is your online presence strong?

These are just a couple of things that should be apart of your planning when developing a 2015 marketing plan.

2) Top brands are boosting ad spending.

According to Ad Age major auto brands such as Audi and Chevy have announced their plans to launch more television advertisements. While you may not have a Fortune 500 marketing budget, such moves from top brands inspires ideas you can borrow for your marketing, on a smaller scale.

Create a new marketing strategy that allows you to advertise on emerging platforms, if it can be measured for ROI.

3) What worked and what didn’t work?

As great as some of our marketing ideas seemed for 2014, you have to admit that not all of those supposed “great” ideas worked. Understanding where you went wrong with past efforts will help you determine where things fell apart.

Also, it provides concrete evidence that supports continuing or changing your marketing strategy. This is one of the most important things you should think about when creating or updating your marketing plan for 2015.

4) New products and services deserve fresh planning.

Has your company added new products or services to the product mix? Perhaps you’re launching a new product or service soon?

Using the same marketing tactics for new products and services may not work as well as past marketing for your existing products and services. You want to get consumers hyped about the latest things you have in store. This requires a change in marketing focus.

5) Move a level up on your competitors.

You can bet your last dollar that your company’s competitors are brainstorming different ways to surpass you and to stay on top. This means that they are creating fresh and maybe innovative marketing tactics that will entice clients, customers and patients.

You may want to do the same if you want to stay a step ahead. Including innovative tactics on your marketing calendar will help make your upcoming year profitable.

Even though last year’s plan may have worked fairly well for you, why not shoot for better results with an updated marketing plan for this upcoming year?

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