Easy Article Marketing – Brand Yourself With Articles

If you haven’t branded yourself yet, using articles is the easiest (and in my opinion, the best) way to do it. Here’s how to brand yourself with articles:

Decide your niche.

The first important step is determining your niche. Who is your perfect audience? What are their interests? What do they enjoy doing? How can you relate to them?

When you know your niche inside and out, it is easier to talk to them. This makes writing articles for them to read much easier and quicker as well.

Write often.

Once you’ve established your target market (niche), write articles as often as you can. It does absolutely no good to write a handful of articles to submit, then stop there. You have to write frequently to build up a good audience.

Speak openly about the topic(s).

One of the best ways to relate to your target customer is to speak freely and openly about the topics they are intersted in. Take a positive, but open stance, and openly discuss important issues. Remember to stay upbeat, despite the topic.

Stay on target.

Don’t hop from one subject to another. Stay focused and on target with your niche’s interests and concerns. If your target market is 50-something singles, don’t write about marriage issues or child-rearing issues. Write about things that your target market is interested in, such as dating after 50, or introducing your new love to your grown children.

By following these simple methods, you can quickly brand yourself as an author. You’ll build a following of people who enjoy reading your articles and will keep coming back for more.

DIY Marketing – Branding Your Business – Do You Know the 7 Key Steps?

In a sea of competitors in your niche, how will your company find a foothold? Your number one marketing goal is to make your company known. Prospective customers cannot buy from you if they do not know you and what you have to offer. “Branding” your company means to establish and project a consistent, dynamic, powerful and memorable message about who your company is and what your company does.

Here are 7 key steps to branding your company:

1. Write or refine your company’s mission statement. Explain why your company exists. A mission statement usually involves two parts. The first states a problem your prospective customer has that needs a solution. The second explains how your company can provide the solution — and do it better than anyone else. Express succinctly and accurately your company’s mission and you will have established the “theme” for your brand. Do this step first and it will make the rest of the branding process flow smoothly.

2. Clarify your company’s “theme”. Your company’s theme flows out of your mission statement. Your theme is a tangible or visual expression of the intangible, mental image you want the public to have of your company. Your theme should evoke emotion from the viewer based on the image you want to create of yourself or your company. If you are a personal injury lawyer, you may want to convey the image that you are an aggressive fighter for your injured clients. If you are a printing company, you may want to convey that you are fast and a perfectionist.

3. Write a memorable tagline that expresses who you are and what you do. Have some fun here and be creative. The key is to make it memorable. Humor or a play on words often help to make a tagline memorable. Spend some time looking at other companies’ taglines. Use them as a guide for creating your own.

4. Write a newsletter. Distribute your newsletter monthly or weekly via email or direct mail. The goal is for your company’s name and products to stay in the forefront of your prospects’ minds. When they go looking for what you have to offer, they will think of you as a trustworthy source, because they already know you and trust you.

5. Create a website. Add new, informative content at least once a week. Your website or blog should be the hub of your marketing endeavors. All roads should lead your customers to your website. It is here that customers and prospects can find everything they need to know about your company and the products and services your provide. It is here that you have complete control in creating the image you want the public to have of your company.

6. Write and publish articles regularly. Distribute your articles on the web in article directories like EzineArticles.com and in print publications. The goal is to establish yourself as the expert in your niche and then guide readers to your website or blog to learn more about your company’s products and services.

7. Participate in local and national conferences in your niche. Participate at least twice a year as an attendee, or better yet as a presenter, a host or exhibitor in local and national conferences. You want to become known not only to prospective customers but also to others in your niche as an active leader in your field.

Effective Content Marketing Strategy for Small Businesses

Content Marketing

In this digital age, content marketing has become one of the most powerful tools for connecting with your targeted customers. Inbound marketing combines search, and social media services to exhibit your insight so as to draw more audience to your website. Top enterprise brands rely on content marketing agencies for their marketing strategies to execute on a global stage and stay organized.

Many content marketing companies have sprouted up the marketing strategies to help brands educate and earn the trust of the audience. That’s why more than 80% digital marketing professionals advise business owners for strategic marketing in the year 2017 that will help increase sales and growth.

Why Content Marketing Strategy.

• Less expensive
• Enhance brand awareness
• Generate traffic to your website

Content marketing is a process that requires regular, consistent delivery of focused content to increase your visibility and demonstrate your expertise. It’s important to document your marketing strategy that should include your goals, research, tactics, and metrics to get useful results.

Below there are some points to go through that will make your content as the center of your digital marketing strategy.

1) Make an authentic brand story

Create content about your product or services that meet your customer interests, needs, and expectations. It is the most important part of content marketing strategy that helps to connect with your potential clients.

A brand story must be real, authentic, and honest that describes your company existence, product description, brand names, titles, and taglines.

If you don’t have a brand book or formal rules for preparing a brand story, begin by looking into similar brands over the Internet.

2) Build brand awareness

You can build brand awareness by highlighting the features and benefits of your product through marketing contents and promoting it on social media sites and other business sites.

Writing fresh contents on your website or blog, creating infographics content, videos, animations, etc. are some of the practical ways that can drive-in traffic or convert the visitors on your site.

3) Effective content marketing formats

While creating content, you should know the topic to write, and the format to use for business success. The content marketing formats contain the full range of contents used to resolve the customer issues at each stage with detailed information.

Some of the marketing formats like blog posts, articles, reviews, video contents, newsletters, whitepapers, eBooks, etc. are very helpful in attracting new customers and closing leads.

4) Monitor your sales performance

Without appropriately measuring outcomes, you can’t know whether your marketing strategy for content is working. You can’t see the mix-ups, and can’t even recognize your chances.

There are several content marketing metrics to focus on like website traffic, links, likes, shares, comments, sign-up, downloads and lead conversion.

By measuring the right metrics on-and off-site content, you can easily set your objectives and desires and see the content marketing results.

5) Paid Content Promotion

Paid advertising platforms allow you to promote the content to a particular group of audience, qualified drive-in traffic, and leads, and develop your customer base. Paid ads are expensive and help you generate high ROI.

Some of the paid advertising methods that used for promoting contents are Facebook advertising, Google AdWords, LinkedIn, Twitter, email newsletters, events, etc.

Promoting your content via paid media or ads can help the targeted audience to notice your contents that result in better conversions.

Conclusion

Marketing will see a change towards being more customer centric rather than conceptual. People are getting hammered thousands of times a day by marketing now, and we need to make it accurate and relevant for them to take interest as well as actions. We are looking to find the niche market our customers are in rather than focusing on only what we do. These are some of the content marketing strategies that can help your online business presence.

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