5 Reasons Why You Should Create a 2015 Marketing Plan Even If You Don’t Want One

No doubt with the new year quickly rolling around in just around the corner, your company is preparing to tighten up its business plans.

As much as you’re tempted to just stick with the same old business and marketing plan, with hopes that it will help to increase profits, it’s time to go back in the saddle and update your marketing strategy for 2015.

Here are a few ideas to help you…

1) Taking advantage of new technology will help you win the race.

We can all agree that technology is here to stay, with new web trends, mobile phones and tablets, marketing tactics should accommodate emerging tech.

To generate more profits in the upcoming year, figure out fresh ways to deliver content and your service through these new mediums.

Ask yourself, has your company delved into the mobile app development industry?

Is your online presence strong?

These are just a couple of things that should be apart of your planning when developing a 2015 marketing plan.

2) Top brands are boosting ad spending.

According to Ad Age major auto brands such as Audi and Chevy have announced their plans to launch more television advertisements. While you may not have a Fortune 500 marketing budget, such moves from top brands inspires ideas you can borrow for your marketing, on a smaller scale.

Create a new marketing strategy that allows you to advertise on emerging platforms, if it can be measured for ROI.

3) What worked and what didn’t work?

As great as some of our marketing ideas seemed for 2014, you have to admit that not all of those supposed “great” ideas worked. Understanding where you went wrong with past efforts will help you determine where things fell apart.

Also, it provides concrete evidence that supports continuing or changing your marketing strategy. This is one of the most important things you should think about when creating or updating your marketing plan for 2015.

4) New products and services deserve fresh planning.

Has your company added new products or services to the product mix? Perhaps you’re launching a new product or service soon?

Using the same marketing tactics for new products and services may not work as well as past marketing for your existing products and services. You want to get consumers hyped about the latest things you have in store. This requires a change in marketing focus.

5) Move a level up on your competitors.

You can bet your last dollar that your company’s competitors are brainstorming different ways to surpass you and to stay on top. This means that they are creating fresh and maybe innovative marketing tactics that will entice clients, customers and patients.

You may want to do the same if you want to stay a step ahead. Including innovative tactics on your marketing calendar will help make your upcoming year profitable.

Even though last year’s plan may have worked fairly well for you, why not shoot for better results with an updated marketing plan for this upcoming year?

Is Social Marketing Brand Marketing Dressed in Digital Drag?

“Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs.”

So reads the first line of a past article in the weekly marketing newspaper, DM News.

On the surface it’s an unremarkable and anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say – driving me nuts! What I specifically take issue with is encapsulated in the very last line of the article, which gushes: “Brands believe interactive games will eventually create revenue!”

Now c’mon… either that’s the most amazing and damning indictment against interactive/social marketing in general, and interactive games in particular, I’ve ever heard – or I need to get hooked up to a Valium drip!

Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment?

I mean, does the emperor have no clothes, or what?

Yup, the MAD MEN are at it again! Except this time they’re not the same macho, cut-throat, Brooks Brother types you see on the TV show. These MAD MEN are pretty much techno nerds, born-again, re-branded marketing agencies with a digital veneer. But don’t get me wrong. I’ve got nothing against the new MAD MEN version, much less the older one.

I admire and applaud the business acumen of both – for they successfully carved out a niche for themselves and seized their profitable opportunities wherever they found or created them.

I’m just amazed that so many marketers – predominately, those with huge corporate structures, marketing budgets and MBA driven initiatives – have fallen hook, line and sinker for the glitz and glamour of social marketing.

Okay, okay, I’m not so surprised. This is, after all, the same genome of marketers who are easily enamored of and predisposed towards brand marketing, as opposed to direct response.

Social Marketing is not Revolutionary – it’s Evolutionary!

Look, social marketing can be a valid strategy for incrementally increasing revenue.

Because in the last analysis, it’s just the latest methodology for putting a company’s name out there in the market place in the hope of generating brand awareness.

In other words, social marketing is no more than the digital successor to billboard advertising, Super Bowl TV ads and NASCAR sponsorships – except the interactive component now allows marketer and marketee to network on a one-dimensional plane – i.e., you click here, I click there and another window appears.

Now when all that can be accomplished in a virtual three dimensional environment (anyone seen the movie TRON yet?) – where you can touch me and I can touch you back, then we can storm the mountain top and declare a revolution in marketing has begun!

So am I saying that marketers should avoid virtual social outreach? Of course not. Social marketing, as part of a multi-channel advertising campaign, if it can be afforded, rounds out a company’s marketing efforts.

But to put social marketing at the head of the line and devote a majority of one’s budget, time and efforts to it – while decreasing or ignoring, or worse, eliminating entirely direct response – would be in most instances suicidal!

And that’s why I believe…

Many small marketers have a distinct marketing advantage!

Precisely because they’re time and financially challenged!

The CMO of a multi-million dollar company who doesn’t have any skin in the game, and must only satisfy the requirements of his or her job function, however defined, can entertain fads of little immediate consequence, so long as his superiors believe he’s doing whatever he’s supposed to be doing.

But the small marketer, who watches her metrics and analytics every day, because her mortgage and car payments depend on it; she must see more dollars coming in than going out. So she knows she has to make an offer – ask for the order – and make a sale, often, consistently and effectively!

Of course, she understands too that bonding with her target market – acquiring their trust and loyalty is extremely important. But, then again, she also knows that in business, platonic love and long-distance relationships cannot sustain a viable much less profitable relationship.

Hence, she must always attempt to move the relationship forward. She has to ask for a kiss – and get one! The bigger and more remunerative the better!

5 Immersive B2B Marketing Trends for 2017

It is no surprise that digital marketing is a moving target. With the launch of new algorithms that undergo changes from time to time, some features are discontinued while new ones take root. Reviewing the marketing trends enable the marketers to stay ahead of the competition. A rule of thumb to review the trends for all the marketers in B2B sector is to think through innovation across all the leading digital marketing channels. Addressing all these concerns, here are five key digital marketing trends that can uplift your business:

1) Marketing Automation

Marketing automation is overrated as it is one of the best technologies for B2B marketing. Owing to current need in digital marketing, marketers need to automate tasks, such as emails, social media and several other website actions. The marketing automation software simplifies these tasks by connecting the companies with their target audience. As a marketing team is needed to be in constant touch with their potential customers, marketing automation software has become the jewel in the crown of a marketing team.

2) Interactive Content

Interactive digital content has become a staple in B2B marketing. In the current digital landscape, engagement is lifeblood, and the efforts of marketers are paid off when their audience not only go through the content, but also acts upon it. This signifies the importance of interactive content as it helps in generating conversions. Customers do research and compare various service providers before purchasing anything. Here, interactive content works as a competitor differentiation and educate the buyers, thus help them in making their choices.

3) Social Media

According to research, social media platforms such as LinkedIn and Twitter cater the best results to B2B businesses. YouTube and Slideshare prove to be more effective than Google+. The reasons being, an increasing number of B2B businesses use Google+. With so many social media platforms, it is important to prioritize and opting for the most effective network is the best idea.

4) Live Video Streaming

According to report, it has been estimated that video will be responsible for up to 82 percent of traffic by the year 2020. Over the last few months, live digital marketing campaigns were executed on social media networks, including Facebook, Snapchat and Instagram. The response was remarkable as they gathered more attention from the target audience. Live video engages the audience in an effective way as people find it authentic.

5) Mobile Marketing

Nowadays, 80% people use mobile for using the Internet. Mobile being used rampantly by users to access the Internet, digital marketers can maximize their brand’s value by employing mobile payment methods, mobile search and mobile apps. In addition, digital marketing agencies targeting Ads on mobile specific applications help them in enhancing their brand awareness. Mobile marketing when combined with social media marketing brings desirable result in digital marketing.

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