9 Steps For Creating A Successful Marketing Plan For Your Online Business

Creating a marketing plan is a prerequisite for any person conducting business. Whatever business you are involved in, you need to base your marketing campaigns on a well laid out plan so that you do not lose track and run your business blindly. Have you ever created one?

Surprisingly, not many online marketers think about creating a marketing plan. They just begin their online businesses and end up jumping from one failed marketing method to another. But if you are a success-conscious marketer, you need to have a WRITTEN MARKETING PLAN to avoid doing things wrongly. In this article, I would like to share with you 9 steps for creating a successful marketing plan.

1. To create a successful marketing plan, you need to read to understand the different online marketing and advertising methods. If you are a newbie, you need most importantly to equip yourself with some knowledge on online marketing before you create your marketing plan.

2. Understand your market and competition. Find out first what the marketplace is, what happens in it and what its trends are.

Additionally, get information on your competitors by finding out who they are, what they sell, how they sell it, what their marketing methods are, what makes them stand out, how their websites are, what their weaknesses are and what they don’t offer that you could offer. You can easily get this information by searching on the internet.

3. Get to know properly your targeted customers. You should know who they are, how and when they buy, what their problems are, which solutions they are looking for, how they respond and find what they buy, what they say and what needs to fill the gap.

4. Discover the position of your business. Find out more about the product you intend to sell or promote and how you will position your business. Find out what your strengths and weaknesses are, your field of business and expertise, lives and challenges of your customers and the different niche groups in your line of business.

5. Develop your marketing messages. Your plan should entail in-depth information on what your brand is, what your unique selling point, strap-line and marketing slogans will be. Remember that your messages have to cause action to be taken. It’s a reason why you need to develop them carefully and strategically.

6. Set your marketing goals. A successful marketing plan clearly spells out the vision for your business, what you want to achieve, your specific achievable goals and your priorities. Your goals have to be stated clearly in that they are not only SMART but they are also SMARTER (specific, measurable, achievable, realistic, time bound, extended and rewarding).

7. Determine your marketing methods. Get to know the marketing methods competitors use and what works for you best basing on your strengths, knowledge, skills and ability. Focus on how you will get new customers and maintain old ones as well.

8. Develop your budget. When developing your budget, base on the marketing methods you have selected to determine the total cost of your marketing campaigns, the resources you need to invest in your marketing and what your return on investment will be. Having a marketing budget is a key to creating a successful marketing plan.

9. Map your marketing strategy. Creating a successful marketing plan requires you to focus on how you will progress in each and every aspect of your plan. You should focus on what is needed to set up your business and the steps and practical actions to be taken. Project your anticipated obstacles and deadlines and how you will track, evaluate and review your strategy.

Finally, having a marketing plan is a necessity for any success-conscious online marketer. Always have it written down and make it as simple as you can. Your marketing plan serves as your guide. It’s your commitment that helps you to walk your road to success in a systematic manner. If you have been doing things haphazardly, it’s high time you created a marketing plan for your online business.

5 Incredible Digital Marketing Tactics for Online Startups

Here are some of the factors that you should consider when setting up the marketing strategy:

Target audience;
Social integration;
Online environment;
Maintenance;
Follow-up marketing;
Content offerings;
Conversion and CTAs;
Differentiators; and
Industry

Setting an effective digital marketing strategy is essential before you even think about the money that you should spend.

Benefits of crafting an effective digital marketing strategy
Today, digital growth demands for multiple-channel marketing campaigns. Having a clear marketing strategy helps you get an idea of how your multiple marketing channels relate with each other. Using the right strategy will ensure that everything is running smoothly whether it’s paid digital ads or content marketing.

A good marketing strategy is crucial when it comes to determining the amount that you should spend for your marketing campaigns. It allows you to determine how to allocate budgets and milestone costs.

An effective digital marketing strategy will help you identify where your prospective customers are located and how you can reach them. Different audiences require a certain strategy to engage them. For example, you may consider using social media campaign for a certain audience, while others might be more likely to engage with compelling PPC campaign.

I understand that different digital marketing strategists and agencies use their own proven marketing strategy. Below I have outlined the 5 tactics that will help you craft an outstanding marketing strategy process.

I have used these tactics to understand my customer needs and identify effective tactics that I often use to create successful marketing campaigns for their businesses.

1. Project Kick Off
As a professional digital marketer, I understand that identifying objectives and goals is the first step to a successful marketing campaign. Learning about a few facts regarding my clients helps me create a cohesive project timeline, as well as project brief.

The initial phase is critical whether you’re dealing with a new brand that is looking for the best place to start or an existing company that is looking for effective ways to maintain and improve their client base.

Please note that your kick off will help you have a clear understanding of the overall project.

2. Market Research & Analysis
Carrying out research and analysis is essential in order to determine the cultural and market trends that are linked to the brand and the customers. At this stage, you should typically audit the industry and evaluate its characteristics and landscape.

By doing this, you will easily determine your target audience and have a clear understanding of what they want. In addition, it helps you come up with a strategic process that reveals what your clients actually need from your company or brand.

3. Engagement phase
The third stage is the engagement process. At this period, you should determine how you can best interact, engage, connect, and communicate with the right audience at the right time, using the best tactics.

I often take advantage of key performance indicators which show me whether the company will get more customers when I implement certain tactics. Yes, I can easily do this because, at this point, I have gained a thorough understanding of the industry and objectives.

I write compelling content that is dedicated and tailored to address specific audience needs during the engagement phase.

4. Effective Concept Development
Now, we proceed to the effective concept development stage, after laying a proper foundation in the initial stages. Go ahead and develop campaign creatives for your digital marketing project.

Individual needs of your clients, the ultimate goals of your brand, as well as each and every piece of creative, come first. This way, you can easily execute effective tactics that serve your customers’ purpose and needs.

5. Execution Plan
It is advisable that you create an effective action plan for executing your ideas during this stage. Refresh an effective strategy when dealing with both new and existing brands.

You should present a timeline for the execution of all initiatives, develop effective media plans and make recommendations for budget allocation.

Implementing effective marketing tactics for your business
Your business needs an effective marketing strategy in order to thrive online. Failure to that, you will face rampant competition from your competitors. There is a good chance that your business will succeed and dominate your industry online if you have put in place a well-thought-out marketing strategy to meet your company’s objectives and goals.

Internet Marketing Explained In 5 Minutes Or Less

Internet marketing is still a complete mystery to a large
majority of Internet users. For many net users, online
marketing is seen as some foreign area of the web, populated
with silly get-rich-quick schemes and unsavory characters
ready to rip off the innocent and uninformed consumer at
the click of a mouse.

In fact, Internet marketing could not be further removed
from this unfaltering picture. In reality, Internet marketing
is populated mainly with hard working professionals promoting
and selling high quality brand products by many of the world’s
Top 500 companies.

Worldwide there are now over a billion Internet users,
representing one large global consumer base or marketplace.
The total amount of goods sold online has been steadily
increasing each year as the Internet gains in both popularity and
familiarity. Studies have shown people shop online because of
lower prices, a wider selection of products, easier comparison
shopping, and many just prefer not having to travel to stores
to make a purchase.

Handling all this online e-commerce is a whole sector of
companies, hosting providers, web designers, advertising
agencies… and so on. All this online commerce has also
given rise to a relatively new creature — the professional
Internet marketer. Someone who makes a lucrative living
helping facilitate, in one form or another, all this online
activity.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re
an Internet Marketer and that you work full time on the Internet;
you will receive some very skeptical looks and more than one
arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing
has become a viable alternative for many disgruntled professionals
dissatisfied with their working hours or conditions. It has become
a viable alternative for many people from all walks of life, from
the college student to the bored housewife to the retired doctor…
all are enjoying a part time or full time income from the comfort
of their homes.

And since the Internet is now practically available to everyone,
anywhere in the world — Internet marketing is a level playing field.
Anyone can make a full time or part time income from the web if
they truly desire it.

There are many forms of Internet marketing. There are many online
business models you can follow. There are countless ways to earn
a good honest income from the Internet. Which path you take
will be largely determined by your own work habits, your background
and what marketing style you’re most comfortable with.

Here’s a quick rundown of the most popular forms of Internet
Marketing:

1. The Brick and Mortar Store Online

Most major companies and retail stores have created online
versions of their brick and mortar businesses. Even if
consumers don’t buy online, many use these sites for
gathering product information before buying in the
real world. A factor many savvy businesses are exploiting
in their overall marketing strategies.

2. Online Services

Many service industries have moved online, everything
from travel to banking to dating! Again, the Internet
can be a profitable extension for any service company.

3. Internet Products/Internet Gurus

Internet marketing has a whole history of pioneers who
have forged the methods and techniques of marketing online –
opt-in lists, mini-sites, article marketing, pay-per-click
advertising, joint ventures… a brief history populated with
such names as John Reese, Marlon Sanders, Ralph Wilson,
Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online,
info products, workshops and web seminars — teaching
people how to market on the Internet. A marketer creating
his own product can prove very productive; as seen
by John Reese’s 2004 launch of Traffic Secrets, which earned
over a million dollars in one day. (Without a penny of paid
advertising!)

4. Online Advertising and Promotion

Pay-Per-Click advertising such as those offered by Google
AdWords and other companies presents another viable marketing
route. Keywords (the exact words typed into a search engine)
fuel a large portion of the web’s activity, keyword marketing
has become a major driving force behind most of the economic
transactions on the web. This is a very lucrative sector for
those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants
who command high prices for positioning companies or products
in the top positions on the major search engines. Acquiring
organic Top 10 search results (SERPs) will greatly determine the
profitability of your online product or company.

5. Affiliate Marketing

One of the least understood, yet one of the most profitable
forms of Internet marketing is affiliate marketing. An online
marketer can join any affiliate program and promote its products
or services on the Internet. You market the products, find
customers for the company and receive a cut or commission
for each sale you make from your marketing efforts. These
commissions can run anywhere from 2% to over 50%. One affiliate
click can earn you anywhere from a few cents to several
hundreds of dollars.

Major third party affiliate programs or companies such as
Commission Junction, LinkShare, Amazon, Shareasale…
acts as a brokerage or go-between representing thousands of
Top Brand companies such as Sony, Apple, Dell… to online
affiliate marketers. Marketers can join a program such as
Commission Junction or LinkShare and be able to promote and
market hundred of top quality products or services online. They
can consolidate their affiliate marketing through these
third party programs.

Perhaps the most common business model for the majority
of online marketers is the last example, or a combination
of advertising and affiliate sales. Many work-from-home
professionals have adopted this business model. They have
created site or sites on the topic that interests them and
of which they have or have gained some expert knowledge.

Once these sites become established and gathering a large
amount of targeted web traffic each day, making a nice income
can only be a matter of putting the Google AdSense code on
their pages and placing a few appropriate affiliate
links on their sites.

The more traffic these marketers deliver to their sites,
the more income they earn. The more unique content they create,
the more income they earn. The more web sites they design,
the more income they earn.

What many people outside of the web marketing field fail
to realize, the Internet is a 24/7/365 business. The Internet
is always on and working for you. It is automatically producing
income for you 24 hours of the day, while you’re sleeping, while
you’re enjoying a nice meal with friends, or even while you’re
on vacation.

Internet marketing can provide you with a lifestyle that is totally
liberating — you can live and work anywhere in the world. You can
be your own boss, set your own hours and work from the comfort
of your own home. Plus your whole online Internet business can be
automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to
suit your own work habits. Internet marketing is scalable, once
you have learned how to make your first dollar, it is only
a simple matter of repeating and scaling up what you did to
earn that dollar. Computers and the Internet makes it just as
easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn
more and more respect. It will become a well recognized profession
that many will aspire to and follow as a life long career. Mainly because
Internet marketing will give you the freedom rarely seen in any other
profession.

It offers you mobility, a high standard of living, and a working
environment that can’t be beat. It gives you the freedom to follow
your own interests and hobbies; all the while turning those interests
into viable revenue streams that supports the lifestyle of your
own choosing. When it is all said and done, earning a living just
doesn’t get any better than this.

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