7 Urgent Things To Do Before Writing Your Marketing Plan

Have you ever wondered how to streamline creating a marketing plan?

Can I show you 7 simple questions to ask to help speed up creating your next marketing plan?

The first question to ask is, “Do I really need a marketing plan.”

You may not. If everything you are doing to bring in all the business you want, don’t change a thing. Even if you or your staff are bored with it. Let it keep profiting until it stops profiting.

Next ask, “What do I want a marketing plan to do for me and my business.”

Many marketing plans are written as part of a business plan. Also, marketing plans are written when looking for new or more funding. Most marketing plans are created as a road map, a guide to the next 12-18 months of marketing campaigns

Now, “What is your Unique Selling Proposition (USP)?” Answer in a compelling way, why anyone would choose your products, services or ideas over all the other choices they have, including doing nothing.

Of course, you are making and “Irresistible Offer” every time you are in front of someone. Business and marketing are all about offers. You give me this and I’ll give you that. Keep in mind that without an offer, no business transpires. Think of the many times you have seen an advertisement or marketing message and couldn’t figure out what was being offered. Don’t make this critical mistake. State exactly what you will be offering in your marketing plan.

OK, “Where is your ideal future client or customer?” Not just anyone, but who is the ideal lead to generate for your products, services or ideas. Where can you find enough of your ideal future clients to be profitable? When you do find them, how much do you know about their hopes, aspirations, desires, fears, problems, etc? Take off your shoes and walk in your future clients shoes for a week and see, hear and feel what they see, hear and feel. Then and only then, will you know their real problems.

I’m sure you’ve decided on which, if any, of the many of the different “marketing media options you’ll want to test.” Options like direct response mailing campaigns, yellow page ads or email marketing. How about tele-marketing, newspaper display ads or Webinars? Networking, Social media marketing or pay-per-click marketing? We could go on and on and on, but you get the idea. Where are you going to spend your marketing budget

Finally, as long as you are going after new clients, “How are you capturing their personal information?” I don’t mean their shoe size, waist size or height (but you may need them depending on what you are selling). Are you asking for their name, email address and snail mail address? If not, how will you communicate with them in the future?

Now grab a piece of paper and start answering these questions.Doing so will focus your marketing plan and anyone reading it will know exactly the what, where, when, who and how you are planning to market your business.

OK, I admit it; there are more than 7 questions to answer. You should have seen the ones I edited out. I’ve saved them for another article in the near future, so keep checking back.

The New Marketing Branding Strategy of the Future – NSP (Need Selling Proposition)

In the early 1940 a new marketing concept that was first proposed by Rosser Reeves of Ted Bates & Company. This theory states that campaigns that make unique propositions to the customer will convinced them to switch brands. This is a very logical way of thinking. Today the term is used in other fields or just casually to refer to any aspect of an object that differentiates it from similar objects. These UPSs was used as a basis for their marketing campaigns by many businesses.

Emotions (with logic of course) are an effective marketing strategy for the purpose of shifting consumer buying trends. It is known that some people buy emotionally and justify it with reasons. The Use of emotional appeals in the advertisements is sometimes known as emotional selling proposition (ESP). This theory has evolved in the 60’s. Since then much other marketing branding strategy has appeared; OSP (organization selling Proposition), BSP (branding selling), MSP (me selling – putting the consumer in front) and in 2000 there was HBP (holistic buying).

All these theories are very diversified much similar to the human condition. There is no one why of branding you products or services, it depends largely on the potential consumer profile. But with all these branding strategy there is one common thread. They all address the consumer needs (N). So in this respect if you can tap into your potential client need you can develop a compatible marketing strategy to fit your market.

Today marketing experts say that you have to have one strong brand name, but your market has different needs that are changing with time. NSP (need selling Proposition) allows companies to be more flexible with their branding and marketing thus encouraging companies to always know their customers. Need (N) are the bases of all human actions, whether it be the need to eat, drink, love, accumulate knowledge or just have fun. If you are acting in a certain way it is because you want to fulfill a specific need at that moment that will change the minute it is met. Most needs are spiral shape action where they need to be met again in the future, near or far and not always in a same way.

By knowing this we need to change our branding and marketing strategy as often as our consumers changes their needs. So we can maintain the loyal base that our brand is based upon. Marketing strategy has changed through the years, people have changed as much. NSP is the future of selling.

Best Affiliate Program: Choosing The One From The Multitudes

The Internet is the most important information tool in the world today. It is a superhighway with literally tens of millions of people logged into it everyday. Indeed, the Internet has benefited mankind tremendously in the past couple of decades. It has made invaluable information and knowledge accessible to anyone anywhere.

With the Internet, the world has shrunk into just a click of the mouse. Everybody can communicate and reach out to anybody–cheaply. It was only a matter of time before entrepreneurs realize the full potential of the Internet in the world of business and money making. Prior to the Internet, a business needs physical or tangible merchandise to sell to consumers; but today, through affiliate programs, entities can make money out of websites in the Internet.

So you might ask what affiliate programs are and how do they work. Well, to fully appreciate the concept of affiliate programs, you have to think of it as some mutual relationship much like that of an Egyptian plover bird and a crocodile. The plover bird feeds on other organisms parasitic to the crocodile, while the crocodile provides intimidating protection against the bird’s predators.

Affiliate programs work the same way; it is basically a mutual cooperative venture between your website and another entity’s website that is already in the business of selling products and services over the Internet. In this venture, you direct your website visitors to your partner’s website; thereby, increasing the number of people becoming aware of your partner website’s products or services and effectively increasing the chances of people buying from your partner. As a reward, you are paid commissions. In short, you are performing as a marketing agent or referral arm for your partner website.

Affiliate programs are a great way to earn online. But conquering the world of affiliate programs needs patience and dedication. Finding the best affiliate program for you means knowing which affiliate program will give you more benefits and lesser disadvantages. Here are a few pointers to consider in finding the best affiliate program for you.

Research, Research, And More Research

If you pile up all the websites in the Internet offering affiliate programs, you might be able to construct the first stairway to the moon. And a chunk of these websites offer nothing but crap. It is therefore important to do a lot of researching about the affiliate programs you want to join. You can look for information over the Internet and by contacting other members of the affiliate program you are eyeing. It is always good to be a hundred percent sure than to be fooled by someone you have not even met.

Think Commissions

You are joining affiliate programs and agree to invest some of your time and efforts as a marketing agent of some online entrepreneur with the hope that you are to be paid with good commissions. Different affiliate programs widely vary in terms of the commissions they pay. Some programs pay higher commissions as an incentive for affiliates to work harder. There are also programs that do not pay well. Still, some other programs do not pay at all; so beware of cheating affiliate programs.

The Matter With Products Or Services

In the olden times of real world merchandising, every merchant or trader has a unique product or industry to sell. That was why they used to hate Jacks-of-all-trade. This philosophy also applies to online shops, and therefore the affiliate program you might wish to join.

An affiliate program website has a better chance of raking big money online–therefore, bigger commissions for you–if it offers a specialized product that targets a large population of potential users. So look for affiliate programs that sell a few specialized quality products, instead of a program that offers everything under the sun.

A Word About Experience

Experience is an invaluable gauge for a particular affiliate program’s performance and reputation. Make sure in your research that the affiliate program you intend to join is experienced in handling its business with its customers and its affiliates. More often than not, an experienced affiliate program provider is aware of current trends and what system should work or not.

An experienced program is an assurance in itself that it will not cheat its affiliates. An affiliate program is not like multi-level marketing where being first is always the best position; quite the contrary, long existing affiliate programs which you join very late in the game may prove to be your best choice.

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