Develop an MLM Marketing Plan

Most people that start a venture in network marketing do not succeed. I am not trying to start off with bad news it is just a fact of the business. I personally believe that one of the main reasons that most people fail is that they never took the time to develop an MLM marketing plan. This is actually true of just about all business models.

I know that most new recruits are told to make that first list quickly and introduce everyone you know to the opportunity. This is the basic old school marketing plan for MLM and it is no longer practical. The problem is this sets the new recruits up to be rejected by people they actually care about, and continuous rejection usually results in the newbie quitting before they ever got very deep into the business.

Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.

Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week.

The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.

Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.

Finally, get online. This is the most essential part of the MLM marketing plan. There are just so many ways to get a product and opportunity in front of thousands of people and create interest. The key here is to use a website or lead capture page to funnel traffic to using multiple marketing channels. This website or lead capture page needs to provide enough information to get the prospect interested enough to fill out a contact form or call you.

The multiple marketing channels that I am talking about are article marketing, forum marketing, pay per click marketing, social network marketing, business card marketing, blogs and video marketing.

Determine the following and hold yourself accountable:

  • How many articles you are going to write each week?
  • How often you are going to update your social networking fan page?
  • How many posts will you blog each week?
  • How many business cards will you give out each day?
  • How many instructional videos will you create each month?

Now that the marketing side of the plan is established decide how you are going to fallow up with leads. What information will you be providing on the fist contact? How long will you wait for the second contact and close? What do you need from the prospect to get them started? Are they interested in being a customer or team member?

You get the point. When a warm prospect contacts you, know ahead of time what you are going to do. It may take some time and a little trial and error to really get this part down but the idea is to have a plan. It is okay to modify that plan when need be but it is much easier to take action when you have a plan to stick to.

Here is the most important thing. Once you have created your plan, share it with everyone in your network. The only way to become successful in network marketing is to help others become successful.

It is easy to see how important it is to have a plan. Always remember… Those that do not have a plan, plan to fail.

Is Social Marketing Brand Marketing Dressed in Digital Drag?

“Branded social games are gaining traction with marketers seeking to add another dimension to their interactive programs.”

So reads the first line of a past article in the weekly marketing newspaper, DM News.

On the surface it’s an unremarkable and anesthetizing introduction to a marketing phenomenon that is, nevertheless, and needless to say – driving me nuts! What I specifically take issue with is encapsulated in the very last line of the article, which gushes: “Brands believe interactive games will eventually create revenue!”

Now c’mon… either that’s the most amazing and damning indictment against interactive/social marketing in general, and interactive games in particular, I’ve ever heard – or I need to get hooked up to a Valium drip!

Am I the only copywriter today bemoaning the ungodly amounts of corporate money lavished upon the trendy excesses of interactive marketing – a largely unproven, and certainly unquantifiable marketing fashion that only offers the hope of a return on investment?

I mean, does the emperor have no clothes, or what?

Yup, the MAD MEN are at it again! Except this time they’re not the same macho, cut-throat, Brooks Brother types you see on the TV show. These MAD MEN are pretty much techno nerds, born-again, re-branded marketing agencies with a digital veneer. But don’t get me wrong. I’ve got nothing against the new MAD MEN version, much less the older one.

I admire and applaud the business acumen of both – for they successfully carved out a niche for themselves and seized their profitable opportunities wherever they found or created them.

I’m just amazed that so many marketers – predominately, those with huge corporate structures, marketing budgets and MBA driven initiatives – have fallen hook, line and sinker for the glitz and glamour of social marketing.

Okay, okay, I’m not so surprised. This is, after all, the same genome of marketers who are easily enamored of and predisposed towards brand marketing, as opposed to direct response.

Social Marketing is not Revolutionary – it’s Evolutionary!

Look, social marketing can be a valid strategy for incrementally increasing revenue.

Because in the last analysis, it’s just the latest methodology for putting a company’s name out there in the market place in the hope of generating brand awareness.

In other words, social marketing is no more than the digital successor to billboard advertising, Super Bowl TV ads and NASCAR sponsorships – except the interactive component now allows marketer and marketee to network on a one-dimensional plane – i.e., you click here, I click there and another window appears.

Now when all that can be accomplished in a virtual three dimensional environment (anyone seen the movie TRON yet?) – where you can touch me and I can touch you back, then we can storm the mountain top and declare a revolution in marketing has begun!

So am I saying that marketers should avoid virtual social outreach? Of course not. Social marketing, as part of a multi-channel advertising campaign, if it can be afforded, rounds out a company’s marketing efforts.

But to put social marketing at the head of the line and devote a majority of one’s budget, time and efforts to it – while decreasing or ignoring, or worse, eliminating entirely direct response – would be in most instances suicidal!

And that’s why I believe…

Many small marketers have a distinct marketing advantage!

Precisely because they’re time and financially challenged!

The CMO of a multi-million dollar company who doesn’t have any skin in the game, and must only satisfy the requirements of his or her job function, however defined, can entertain fads of little immediate consequence, so long as his superiors believe he’s doing whatever he’s supposed to be doing.

But the small marketer, who watches her metrics and analytics every day, because her mortgage and car payments depend on it; she must see more dollars coming in than going out. So she knows she has to make an offer – ask for the order – and make a sale, often, consistently and effectively!

Of course, she understands too that bonding with her target market – acquiring their trust and loyalty is extremely important. But, then again, she also knows that in business, platonic love and long-distance relationships cannot sustain a viable much less profitable relationship.

Hence, she must always attempt to move the relationship forward. She has to ask for a kiss – and get one! The bigger and more remunerative the better!

Easy Article Marketing – Brand Yourself With Articles

If you haven’t branded yourself yet, using articles is the easiest (and in my opinion, the best) way to do it. Here’s how to brand yourself with articles:

Decide your niche.

The first important step is determining your niche. Who is your perfect audience? What are their interests? What do they enjoy doing? How can you relate to them?

When you know your niche inside and out, it is easier to talk to them. This makes writing articles for them to read much easier and quicker as well.

Write often.

Once you’ve established your target market (niche), write articles as often as you can. It does absolutely no good to write a handful of articles to submit, then stop there. You have to write frequently to build up a good audience.

Speak openly about the topic(s).

One of the best ways to relate to your target customer is to speak freely and openly about the topics they are intersted in. Take a positive, but open stance, and openly discuss important issues. Remember to stay upbeat, despite the topic.

Stay on target.

Don’t hop from one subject to another. Stay focused and on target with your niche’s interests and concerns. If your target market is 50-something singles, don’t write about marriage issues or child-rearing issues. Write about things that your target market is interested in, such as dating after 50, or introducing your new love to your grown children.

By following these simple methods, you can quickly brand yourself as an author. You’ll build a following of people who enjoy reading your articles and will keep coming back for more.

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